If you are a dentist, then you know that marketing is an integral part of your business. In the past, it was common to rely on word-of-mouth and referrals for new patients, but these days people often search online for dentists in their area before scheduling a visit.
If this sounds like the type of person you want as a patient, you need to have a solid dental marketing strategy! The following article will outline four reasons dentists should put together an effective plan for getting potential clients through the door.
It’s the Pandemic
Because it’s the coronavirus pandemic, and people are afraid to get out of their houses. The incessant government lockdown has made people unable to go about their daily routine, like grocery shopping, commuting to work, or going to school, not to mention going to the dentist. So, you might want to go online to let them know the level of sanitary and hygiene you have in your clinic, which will make them feel more comfortable going there.
People Rely on the Internet
The internet has changed forever the way that consumers search for products and services like dentistry. It used to be that people would go out of their way to find a trusted dentist in their area (or at least one nearby) and schedule an appointment with them after getting referrals from friends and family.
Nowadays, however, people are able to search for reviews and ratings on popular sites like Google, Facebook, Yelp. So, you might want to jump on the bandwagon and ride on the coattails of the internet.
There is No Better Promotion than Word-of-Mouth
A lot of dentists try to advertise online or in their local newspaper with direct mail campaigns or paid advertisements so they can generate more business. However, the best way to get new patients to come in is still by word-of-mouth.
This means that your marketing should be focused on making the patient experience exceptional, so they’ll tell their friends and family about it, which will result in referrals!
You Need to Stand Out from Your Competition
It’s no secret that there are hundreds of dentists nearby, which means that you need to find a way to stand out from the rest of them. Otherwise, your practice may as well be invisible, and people will just go with whichever one they can get an appointment with first or whose office is closest.
So, what should you do? Well, we recommend putting together a dental marketing strategy, so potential customers will know what makes your practice unique and give you a try.